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July 13, 2017

Study: Millennials aren't watching traditional sports anymore

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The Admiral 40 minutes ago#1
What do you think this means for the long-term future of sports? - Results (47 votes)
They're fine, millennials just get content in different ways
55.32%
26
Small problem, but still plenty of sports fans exist
23.4%
11
Problem, the cord-cutting is turning off an entire generation
14.89%
7
Huge problem, the era of sports a major social focus are on the decline
6.38%
3
https://www.law360.com/articles/902320/millennials-losing-interest-in-sports-tv-study-shows

Millennials are moving from cable television and losing interest in traditional sports in favor of “e-sports” and other alternatives, LEK Consulting said on Wednesday, based on a recent study, trends that could cause a fundamental shake-up in the sports industry as media rights have become a driving source of revenue.
LEK Consulting said there is a “sharp generational divide” among sports fans and consumers, marked by a change in TV viewing habits between millennials — those 18 to 25 years old — and those 35 and older. The group said millennials are spending less time watching traditional cable TV and in turn, losing interest in traditional sports.

The conclusions come from a survey of more than 1,500 sports fans as part of a study on television and sports viewing habits by LEK Consulting, originally released in February, that found nonmillennial sports fans spend 41 percent of their media time on TV, but only 9 percent on online TV. Millennials, on the other hand, report spending 33 percent of their media time on TV, with 20 percent online.

The divide is significant, LEK said, because the study indicated that sports fans grow their interest in sports from having watched them on TV. In the survey, 30 percent of respondents across all age groups said “watching games on TV growing up” was their top reason for becoming a sports fan, equal to the number who cited “playing sports as youngsters.”

LEK said this could threaten growth of the industry.

“For years, sports programming has been part of basic cable, and more has been available via premium cable TV sports tiers,” Gil Moran, a managing director for LEK’s sports group, said in a statement. “TV has been the historical conduit for sports fandom. So the decline in legacy viewership points to a decline in sports fandom going forward”.


Much of this has to do with millennials being cord cutters, but the net result seems to be less watching of sports and less general interest in it as a form of entertainment, at least according to the study.

What do you think this means in the long term?
- The Admiral
literal_garbage 40 minutes ago#2
Liberals just trying to ruin America in more ways, I see
- literal garbage
SoraOwnsOctopus 39 minutes ago#3
Milennials f***ing up even more
F*** b****es
Get money
Zack_Attackv1 39 minutes ago#4
They just don't think of the bigger picture.

I cannot fathom living such a half life.
HylianFox 38 minutes ago#5
Traditional sports have been s*** for ages. Far too boring and way too much money involved

When remember when people used to play for fun and build character?
I like my beer cold, my TV loud, and my homosexuals FUH-LAMING! - Homer Simpson
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(edited 36 minutes ago)reportquote
ItsVinceRusso 38 minutes ago#6
millenials don't like COMMERCIALS
bro
hockeybub89 38 minutes ago#7
Sports will need to adapt to the new world where everyone cuts cords and No one wants to buy $90 tickets and $12 beers to sit surrounded by sweaty people in 90 degree heat.
HylianFox 38 minutes ago#8
It's not like Discus Throwing sees much action outside the Olympics
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Kaname_Madoka 37 minutes ago#9
i play baseball but f*** watching it
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ChromaticAngel 37 minutes ago#10
The Admiral posted...
Much of this has to do with millennials being cord cutters


No I think this is all it amounts to.

If people could watch sports on Netflix, they probably would.
darkphoenix181 37 minutes ago#11
I already forecasted before on CE the decline of traditional sports to be replaced by e-sports and users called me an idiot

feels good to see me being right

I mean, it is more than just video games killing traditional sports, it is also things like injuries and how that is a big thing now in football
ex-players talking about how the NFL don't care about your health and you get injuries that impact your life till you die
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I4NRulez 37 minutes ago#12
I can see it, as a kid as more things went to ESPN i didnt have cable and couldnt watch.

If i didnt play sports i probably wouldnt care. i know a lot of people who didnt watch sports and now are into Esports and a bunch of other things
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ShinigamiSoul 37 minutes ago#13
Times are changing.
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CrimsonAngeI 36 minutes ago#14
MILLLENNIAAAAAALLLLLLSSSSSSS!!!

caps
GOATTHlEF 36 minutes ago#15
Another group of whining boomers who feel entitled to my money. Piss off.
-The Amicable
TheFuzz3451 35 minutes ago#16
Young people don't like cable in general

Traditional sports needs to get with the program and stream their damn games
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pinky0926 35 minutes ago#17
A necessary gutting and reshaping of the sports entertainment industry, in my opinion. 

When music video culture and the rock industry crashed, it didn't kill music. It just meant that fat cats in big record companies couldn't line their wallets anymore over garbage content.
I Like Toast 35 minutes ago#18
The Admiral posted...

What do you think this means in the long term

End of blackout restrictions and nfl joining the early 2000s and offering a streaming service. 

I can watch every almost every Cubs game on mlb TV, I use nfl redzone on sling for football. Basketball is becoming unwatchable with their current cba. Hockey is a terrible sport.

Being able to generate direct money from fans should also create less reliance on ads and hopefully speed up the games that is a problem with football and baseball.
If you do things right, people won't be sure you've done anything at all
(edited 33 minutes ago)reportquote
darkphoenix181 34 minutes ago#19
another big thing is even the type of bro-dude who plays football in high school loves games like call of duty

when he gets older and out of shape, he can no longer play football
but he can still play call of duty

that makes the e-sport more relevant to his later life
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MC_BatCommander 34 minutes ago#20
Millennials strike again!
The Legend is True!
TheBiggerWiggle 34 minutes ago#21
I'm a gamer and a sports fan. I follow real sports several times more than esports. Literally everyone else I know is the same way. 

There are tons of problems with real sports though. Football has too many ads. Basketball's regular season up until the second round of the playoffs is completely irrelevant. Baseball is a f***ing slog to sit through. You can't really watch hockey anywhere unless you subscribe. Etc. etc. 

There are tons of other problems I don't have time to list because I'm almost done poopin. I'll just conclude that this is another story of companies not changing to keep up with current trends and instead blaming the customer for 'doing it wrong.'
I have trouble concentrating because I have 80HD.
The Admiral 33 minutes ago#22
I Like Toast posted...
Basketball is becoming unwatchable with their current cba


What do you mean with this part?
- The Admiral
FaytlessHearts 33 minutes ago#23
Hopefully sports like football will disappear in the future. So god damn stupid.
"To be forgotten is worse than death..." -Freya
Romulox28 32 minutes ago#24
watching sports on TV is pretty f***ing stupid anyway when you think about it

only a few major teams are broadcast on the big networks (ABC, NBC, etc), and then you have a few smaller market teams on cable networks, like the twolves on TNT iirc.

but let's say you want to watch another team, then you have to shell out money for something like the NBA/NFL/etc Season Pass, so you're paying far out the ass for this, and then you cant even watch half the games because you have s*** to do in your life or they're broadcast in a different time zone.

meanwhile if you ever wanted to see a sports game live you need to be ready to take out a second mortgage because ticket costs are ridiculous. 

i think it's just that young people are sitting online all day now and they can just go on twitch and watch some dweeb play league of legends, but if they want to get into sports it means navigating an obtuse tv network system to find a team that they like or watching a sketchy chinese stream
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darkphoenix181 32 minutes ago#25
TheBiggerWiggle posted...
I'm a gamer and a sports fan. I follow real sports several times more than esports. Literally everyone else I know is the same way. 

There are tons of problems with real sports though. Football has too many ads. Basketball's regular season up until the second round of the playoffs is completely irrelevant. Baseball is a f***ing slog to sit through. You can't really watch hockey anywhere unless you subscribe. Etc. etc. 

There are tons of other problems I don't have time to list because I'm almost done poopin. I'll just conclude that this is another story of companies not changing to keep up with current trends and instead blaming the customer for 'doing it wrong.'


e-sports is in its infancy

it is to be expected for the time being you would be more into traditional sports

but the decline is coming
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FluttershyPony 32 minutes ago#26
the less white trash we have causing trouble whenever a football game is on the better.

Living next to manchester united stadium is hell whenever there's a game, noisy ass plebs shouting, singing and just being generally annoying.
HylianFox 32 minutes ago#27
darkphoenix181 posted...
another big thing is even the type of bro-dude who plays football in high school loves games like call of duty

indeed, video games are no longer just the "skinny/fat nerd" pastime
I like my beer cold, my TV loud, and my homosexuals FUH-LAMING! - Homer Simpson
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(edited 32 minutes ago)reportquote
DuranOfForcena 31 minutes ago#28
i never understood in the first place why people go so f***ing crazy over sports games

when i worked at walmart, any time either a football game or a baseball game was underway, it would be on the TV in the breakroom, and it was unthinkable to even switch the channel for a second. and even worse, you'd have tons of employees sneaking back there to catch however much they could of the game, not on their breaks, wasting company time and leaving associates who couldn't give less of a f*** about it to try to man the salesfloor as best as they could. even management would be back there. it f***ing pissed me off so much.
TheVipaGTS 31 minutes ago#29
Basketball (the NBA at least) is seeing ratings increases. After this past draft with all the potential star power at the top I can see NCAA using that to its advantage this season. The NFL is making some moves to get viewers back. Loosening up the celebration rule will help. Baseball sucks and soccer is irrelevant here for the most part.
Verdekal 30 minutes ago#30
TV sports are a waste of time.
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I Like Toast 30 minutes ago#31
The Admiral posted...

What do you mean with this part

Max contracts were intended to stop super teams but the result has only created them. Players like LeBron should be eating up far more than 30% of the cap space of a team. Most players will be plenty happy to play for 15-20 mil a year and win a ring, than 25-30 million. The difference isn't great enough for greed to beat legacy building.
If you do things right, people won't be sure you've done anything at all
Tryhaptaward 29 minutes ago#32
All the blame is on League of LEGENDS for making Esports so viable and popular
TheVipaGTS 29 minutes ago#33
DuranOfForcena posted...
i never understood in the first place why people go so f***ing crazy over sports games

when i worked at walmart, any time either a football game or a baseball game was underway, it would be on the TV in the breakroom, and it was unthinkable to even switch the channel for a second. and even worse, you'd have tons of employees sneaking back there to catch however much they could of the game, not on their breaks, wasting company time and leaving associates who couldn't give less of a f*** about it to try to man the salesfloor as best as they could. even management would be back there. it f***ing pissed me off so much.

Because we enjoy them. Why do you go crazy over certain video games or whatever it is you enjoy? Sounds like your beef is with bad coworkers, not sports.
pinky0926 29 minutes ago#34
TheBiggerWiggle posted...
I'm a gamer and a sports fan. I follow real sports several times more than esports. Literally everyone else I know is the same way. 

There are tons of problems with real sports though. Football has too many ads. Basketball's regular season up until the second round of the playoffs is completely irrelevant. Baseball is a f***ing slog to sit through. You can't really watch hockey anywhere unless you subscribe. Etc. etc. 

There are tons of other problems I don't have time to list because I'm almost done poopin. I'll just conclude that this is another story of companies not changing to keep up with current trends and instead blaming the customer for 'doing it wrong.'


Confirming my theory that the problem here isn't sports, it's the companies that want us to pay a fortune to watch a very limited number of sports in an age where that's clearly not how things need to be. 

$100 to watch Connor McGregor fight Mayweather? Are you f***ing s***ting me? That would pay for a year of Netflix. Just think about that. Cable companies are going to try and rinse people dry and at the same time wonder why they're looking elsewhere to spend their money.
HylianFox 29 minutes ago#35
TheBiggerWiggle posted...
I'll just conclude that this is another story of companies not changing to keep up with current trends and instead blaming the customer for 'doing it wrong.'

That's the modern way businesses are run

"The customer is always wrong" (especially if they're gay and want a cake)
I like my beer cold, my TV loud, and my homosexuals FUH-LAMING! - Homer Simpson
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(edited 29 minutes ago)reportquote
mario2000 28 minutes ago#36
FaytlessHearts posted...
Hopefully sports like football will disappear in the future. So god damn stupid.

things you like are bad
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Giant_Aspirin 28 minutes ago#37
ItsVinceRusso posted...
millenials don't like COMMERCIALS


i don't either, but i still watch sports. for certain games i just DVR and watch later, skipping commercials. if it's a game i really care about, i watch it live but mute the commercials. commercials are the worst.
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The Admiral 28 minutes ago#38
TheVipaGTS posted...
Basketball (the NBA at least) is seeing ratings increases. After this past draft with all the potential star power at the top I can see NCAA using that to its advantage this season. The NFL is making some moves to get viewers back. Loosening up the celebration rule will help. Baseball sucks and soccer is irrelevant here for the most part.


I generally agree with you. The NCAA's problem with basketball is that the mainstream ignores it before March, but their tournament is one of the most perfect sports ideas ever constructed. Even people who know nothing about sports fill out brackets, which is amazing.

This doesn't seem to be the case with most other sports, however, excluding the Super Bowl.
- The Admiral
TheVipaGTS 27 minutes ago#39
Giant_Aspirin posted...
ItsVinceRusso posted...
millenials don't like COMMERCIALS


i don't either, but i still watch sports. for certain games i just DVR and watch later, skipping commercials. if it's a game i really care about, i watch it live but mute the commercials. commercials are the worst.

The NBA is actually waking up to this as well. Fewer breaks are expected this year. They'll just increase partner branding and will be putting logos on jerseys. Sure it might be ugly but it won't affect the game and fewer breaks will keep people tuned in.
MrPeppers 26 minutes ago#40
Romulox28 posted...
watching sports on TV is pretty f***ing stupid anyway when you think about it

only a few major teams are broadcast on the big networks (ABC, NBC, etc), and then you have a few smaller market teams on cable networks, like the twolves on TNT iirc.

but let's say you want to watch another team, then you have to shell out money for something like the NBA/NFL/etc Season Pass, so you're paying far out the ass for this, and then you cant even watch half the games because you have s*** to do in your life or they're broadcast in a different time zone.

meanwhile if you ever wanted to see a sports game live you need to be ready to take out a second mortgage because ticket costs are ridiculous. 

i think it's just that young people are sitting online all day now and they can just go on twitch and watch some dweeb play league of legends, but if they want to get into sports it means navigating an obtuse tv network system to find a team that they like or watching a sketchy chinese stream


It's exactly this for me at least. s*** is too expensive on top of it being a pain in the ass. Maybe instead of trying to place blame on potential viewership or enact destructive legislation, they just, ya know, adapt and eat the loss in revenue.
darkphoenix181 21 minutes ago#41
DuranOfForcena posted...
i never understood in the first place why people go so f***ing crazy over sports games

when i worked at walmart, any time either a football game or a baseball game was underway, it would be on the TV in the breakroom, and it was unthinkable to even switch the channel for a second. and even worse, you'd have tons of employees sneaking back there to catch however much they could of the game, not on their breaks, wasting company time and leaving associates who couldn't give less of a f*** about it to try to man the salesfloor as best as they could. even management would be back there. it f***ing pissed me off so much.


a few things:

1. it is cultural (talking to a random dude is easy if you both into football)

2. it is tribal (watching your team stomp their rival gives YOU a sense of self-value, because they are an extension of you)

3. it is fantasy (people who enjoy playing the game imagine themselves in the game like you might in a fantasy novel)

these apply to e-sports as well
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WizardPowers 19 minutes ago#42
Sports would be much better with robot refs. Like how is there not 100% reliable technology to determine if a player got both feet in the end zone? We have to rely on subjective old farts watching from different camera angles.

And red flags or penalties are super subjective and vary per ref. Some are flag happy while others let players get away with huge violations.
Giant_Aspirin 19 minutes ago#43
TheVipaGTS posted...
Giant_Aspirin posted...
ItsVinceRusso posted...
millenials don't like COMMERCIALS


i don't either, but i still watch sports. for certain games i just DVR and watch later, skipping commercials. if it's a game i really care about, i watch it live but mute the commercials. commercials are the worst.

The NBA is actually waking up to this as well. Fewer breaks are expected this year. They'll just increase partner branding and will be putting logos on jerseys. Sure it might be ugly but it won't affect the game and fewer breaks will keep people tuned in.


interesting.

sounds like what soccer does. since the game is two 45-minutes halves without breaks, it doesn't lend itself well to commercials. instead the sponsors advertise in other ways, like with logos on jerseys or branding on the side of the field.
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luigi13579 19 minutes ago#44
As others have said, they need to move with the times and offer more streaming options.

Cable (and satellite, in Sky's case) subscriptions are extortionate as f*** here in the UK and I imagine it's the same in the US. You pay for the basic package (and there are often "incentives" to take phone and internet) and then pay even more on top for sports channels. I think Sky Sports costs like another £20 on top over here. There's talk that Sky will offer individual sports channels going forward, but that doesn't go far enough honestly. They need to offer it separately without you needing a basic subscription that you might not even use if you have Netflix, for example.

Then there's the TV license here in the UK that puts some off, but that's a whole separate debate. Although, the BBC does get some sports, which is nice for those that don't have cable/satellite subs. It'd be nice if they got more like they used to before Sky gobbled it all up. That was one positive of having a national broadcaster.

Additionally, I do think our generation probably isn't as into spot as much as previous generations, which is a harder thing to change. If we want to tackle inactivity and the problems that come with it (obesity, diabetes, etc.) then interest in sport is important. Obviously that only works if people actually take part in it, but watching it gets people interested.
Tryhaptaward 18 minutes ago#45
Let's just say certain subreddits are really great for sports
HylianFox 17 minutes ago#46
darkphoenix181 posted...
2. it is tribal (watching your team stomp their rival gives YOU a sense of self-value, because they are an extension of you)

I never understood this. How does a team winning affect me in any way? Just because "my" team is doing great doesn't mean I'll get a salary increase. In fact, *I* have to pay if I even want to see them, not to mention all the BS merchandising.
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Tryhaptaward 16 minutes ago#47
HylianFox posted...
darkphoenix181 posted...
2. it is tribal (watching your team stomp their rival gives YOU a sense of self-value, because they are an extension of you)

I never understood this. How does a team winning affect me in any way? Just because "my" team is doing great doesn't mean I'll get a salary increase. In fact, *I* have to pay if I even want to see them, not to mention all the BS merchandising.


Depends on where you shop and whether or not stores in your area do promotions based on the outcome of whether or not your team wins.
ChromaticAngel 14 minutes ago#48
Giant_Aspirin posted...
interesting.

sounds like what soccer does. since the game is two 45-minutes halves without breaks, it doesn't lend itself well to commercials. instead the sponsors advertise in other ways, like with logos on jerseys or branding on the side of the field.


most corporate advertisement for soccer is done through merchandise (kind of like how ESPN will make sure you see that Roger Federer is wearing Nike shoes)

So you'll go into the store and see things like "Official ____ of the World Cup" or "Official ____ of the Champion's League"

But that mostly only works in foreign countries because Soccer is already insanely popular there.

Most people in America won't give a s*** if you have the "official shoes of MLS"
voldothegr8 14 minutes ago#49
The only sports I care about are college football and the NFL and even cord cutting millennials can stop that train. I mean, they probably can't stop any major sport but definitely not football.
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gatorsPENSbucs 10 minutes ago#50
It'll be fine. The next batch of kids will be good. It's the batch after that that'll be f***ed and ruin this country.
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    randy_123r 36 minutes ago#51
    Isn't everyone watching their sports online now? That's what I do. Cable is pretty much obsolete and a waste of money. And you can easily stream from your PC or phone to your TV. I really only watch basketball and baseball and that is all online.
    TheVipaGTS 35 minutes ago#52
    They're moving towards streaming options but it's a few years away. Maybe a game or two here or there right now but there is too much money in cable deals. When you have a company like ESPN bidding against themselves and offering billions to broadcast MNF you take it. No streaming partner would come close. Turner sports will not let the NBA and inside (one of its top shows) get away to say Netflix and it makes more financial sense for the NBA to take those deals than commit to their own platform.
    (edited 34 minutes ago)reportquote
    lilJoe457 35 minutes ago#53
    There are way more forms of entertainment available than back then. All there was were sports. There's much more. That's why sports needs to highlight their stars and storylines more often because they need an extra spice. It doesnt for me and I was born in 1991. I love almost all sports except soccer. I watch golf tennis Nascar basketball baseball football and hockey. I get enjoyment out of appreciation for skill and athleticism because I'm an athlete myself. But not everyone is so they can't relate that way therefore the interest gets killed.
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    GeneralZhao 35 minutes ago#54
    first they kill our restaurants now they're killing our sports

    unbelievable
    YonicBoom 35 minutes ago#55
    Other reasons why

    -Millennials are too poor to afford cable
    -Millennials grew up watching their parents b**** about how s***ty cable/satellite companies are, so they aren't falling for the dogs***
    -Millennials are tired of being advertised to for s*** they'll never be able to afford anyway
    -"Shared mass culture" is dead as of the mid 2000's because more people like and have access to too many different things (less chance of being able to successfully ask "hey did you see the game" when fewer people watch it)
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    ScazarMeltex 33 minutes ago#56
    Personally I think it's a good thing. Sports are pretty much the modern equivalent of Gladiatorial games. They serve only as a distraction.
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    Mernardi 30 minutes ago#57
    I guess the sports industry should just pull themselves up by their bootstraps
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    Looked gf 30 minutes ago#58
    GeneralZhao posted...
    first they kill our restaurants now they're killing our sports

    unbelievable
    voldothegr8 29 minutes ago#59
    ScazarMeltex posted...
    Personally I think it's a good thing. Sports are pretty much the modern equivalent of Gladiatorial games. They serve only as a distraction.

    At least it's a non destructive distraction.
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    Godnorgosh 27 minutes ago#60
    I'm actually a cord-cutter because traditional sports and TV in general don't interest me for the most part, not even because I'm that desperate for the money. My sport is Smash 64.
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    ImTheMacheteGuy 24 minutes ago#61
    darkphoenix181 posted...
    I already forecasted before on CE the decline of traditional sports to be replaced by e-sports and users called me an idiot

    feels good to see me being right

    I mean, it is more than just video games killing traditional sports, it is also things like injuries and how that is a big thing now in football
    ex-players talking about how the NFL don't care about your health and you get injuries that impact your life till you die


    What's e sports? Is that like fantasy leagues? Or like Madden and stuff?
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    kirbymuncher  ignores me17 minutes ago#62
    ImTheMacheteGuy posted...
    What's e sports? Is that like fantasy leagues? Or like Madden and stuff?

    competitive video gaming. you're probably more likely to be looking at league of legends, dota, hearthstone, counterstrike than something like madden, though


    HylianFox posted...
    TheBiggerWiggle posted...
    I'll just conclude that this is another story of companies not changing to keep up with current trends and instead blaming the customer for 'doing it wrong.'


    I'm inclined to agree with this, which I guess makes the question of how big of a "problem" it is one of how willing or unwilling the companies are to change things up
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    TheVipaGTS 13 minutes ago#63
    The thing is cord cutting is already a thing. Most networks need to embrace streaming. Expect future tv deals to have some sort of deal with regard to streaming. E-sports is seeing a surge because of convenience. I mean you can stream some things live on YouTube.
    Samurontai 10 minutes ago#64
    GOATTHlEF posted...
    Another group of whining boomers who feel entitled to my money. Piss off.


    This

    Also sports outside of fighting sports are boring as s***

    Why do I want to watch a ball being thrown across a field or bounced down a court and actually pay money for that s***?
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